Tuesday, February 22, 2011

PFFL Update: Recruiting Plans and Update

So only FOUR players from 2010 are officially out for 2011, which means we've retained over 90% of our players year over year.  That is fantastic news.  Now, we've got a long way to go to get to 252 players for 2011, but mark my words -- we will get there.  Here's a little insight into our approach:

First of all, we know damn well that it's a long time until football season, and most people aren't even thinking about it yet.  Worse, right now we don't even know if there's going to BE a 2011 season at the moment, so there's not much sense trying to get people to sign up right now.  So here's the plan: we're going to spend the next few months really getting ready for the 2011 season -- first and foremost that means a new website that makes it easy for people to sign up and join us, but beyond that we need to add some new tools if we're going to support 252 players.  Well that website is in development now, and we're hoping to have it ready by the time the NFL has sorted itself out.

Now, we imagine that recruiting is going to be pretty damn slow until "the fever" starts up again around July and into August, so we're not going to go too hard at it before then.  However, we're going to test the waters with a few small scale marketing efforts over the next couple of months, and if we need it we'll be ready to roll with that when crunch time hits -- we'll put in as much as we need to make sure we fill up all the spots for 2011.  So for you members or prospective members out there, don't wait too long to get your friends in for this year!

Finally, what we'd love to do is get a line out the door -- anybody past that magic 252 number can sign up anytime for 2012, and they'll be first in line for a tier-3 spot if they get signed up.  So when we do get close to filling up, don't slow down -- keep spreading the word and let's keep building up our league!

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